Character Counts Mid Shore, Inc. 
In Schools


Does Character Counts Work?

Our school based programs were evaluated by the Maryland State Department of Education in 2007.  MSDE reported that schools that implement Character Counts programs have increased attendance, an increase in honor roll rates, a decrease in office referrals and a decrease in suspensions.


First grade students learn about respect from Character Coach J.C. Sanchez.

Our Most Important Audience is Young People

After decades of "values-neutral" teaching strategies, public and private schools alike are once again reinforcing positive values as a foundation for excellence in academics.

CCMS school-based strategies, based in the
Six Pillars, have been shown to improve the academic climate of schools, leading to measurable improvements in grades, discipline and test results.  These include:


Winners Walk Tall: The only community-based program of its kind, this unique program provides a positive alternative to the problems students are facing.  Volunteers, called Character Coaches, spend 15 minutes per week in classrooms delivering positive character messages based on the Six Pillars of Character.


Laws of Life Essay Contest: As the regional sponsor of Sir John Templeton's worldwide contest format, we receive over 1,000 essays from our middle and high school students that discuss the central principles that shape their lives.  Winners are selected by volunteer judges, and awarded cash prizes provided by community sponsors.  The overall contest winner is awarded a $2,500 scholarship, the Albert Kennerly Character Counts Award.  The prize is named for the late father of Ken Kennerly, who admired the character he saw in his father, and thought this would be a fitting tribute.