Our Most Important Audience is Young People

After decades of "values-neutral" teaching strategies, public and private schools are once again reinforcing positive values as a foundation for excellence in academics.  Our school-based strategies, centered in the
Six Pillars of Character, have been shown to improve the academic climate of schools leading to measurable improvements in grades, discipline and test results (Maryland State Department of Education, 2007).
These programs include:


Winners Walk Tall: The only community-based program of its kind, this unique program provides a positive alternative to the problems students
are facing.  Volunteers, called Character Coaches, spend 15 minutes per week in classrooms delivering positive character messages based on the
Six Pillars of Character.

Laws of Life Essay Contest: As the regional sponsor of Sir John Templeton's worldwide contest format, we receive over 1,000 essays from our middle and high school students that discuss the central principles that shape their lives.  Volunteer judges select winners and cash prizes are awarded, provided by community sponsors.  The overall winner is awarded a $2,500 scholarship, the Albert Kennerly Character Counts Award. 



Easton Elementary School Moton (Talbot County, MD)
students learn about respect for the American flag and
our honored veterans.

  

 Character Counts Mid Shore, Inc.
In Schools